LANETEK Global Services

4 Ways Chatbots Can Optimize Your Conversion Rate

To reduce costs yet increase levels of customer satisfaction, GOL turned to Inbenta for a pioneering solution. Speed is one of the most important factors in determining whether or not you’ll generate a sale. Today’s consumers are inundated with e-stores, adverts, and marketing campaigns. This makes your window of opportunity to convert smaller than ever. Built on the back of AI and no-code platforms, their growing usage stems from being more accessible now than ever before. Those without a development background, or large budgets, can now implement a wide variation of bots with ease.

Use AI-powered conversational software to increase conversion

Chatbots can be implemented across multiple channels including websites and social apps, and make it easier to stay connected with customers on their preferred channels. They need to know how to use AI tools and interpret AI-generated data and insights to leverage it effectively. Only if they understand it can they identify any anomalies or inconsistencies. Throw away the guesswork in deciding which prospects you want to pursue. Determining which prospects are likely to buy is easy with AI’s predictive algorithms.

Realizing Win-Win Benefits: Better Customer Experiences at Lower Costs

Social channels might sound a bit regular and fashioned, but if done right, it is still a great way for attaining conversions. Peronalizing and optimizing your brand language through Phrasee would create increased brand awareness, and social following. More than that, it will increase engagement by reaching out to customers in real-time with personalized messaging. This AI tool will also decrease your bounce rate by sending your customers personalized messages when they are at the most critical point of their customer journey.

How can I increase my B2B conversion rate?

  1. Make Use of Lead Scoring.
  2. Data-Driven Decision-Making.
  3. Sweeten the Deal.
  4. Engage and Re-Engage With Marketing.
  5. Wrapping Up.

They’re meant to deal with 95% of the other problems out there, which could include the hundreds upon hundreds of inquiries people might have about your business on any given day. It can be overwhelming for human agents to deal with such things, which is why AI chatbots can be so crucial. Most people would prefer to deal with issues independently, especially if it’s not really a serious matter. Surprisingly, people find AI chatbots to be similar to working things out on their own, kind of like an interactive FAQ that they can use to get the job done. All you need is a reliable AI chatbot service that can offer enough flexibility for people to be happy. The thing about AI is it helps people breathe a little easier when managing a business.

Create a digital twin of your best salesperson

A scripted chatbot essentially is a set of responses that are written by a person. By building decision trees that are triggered based on responses, scripted responses can deal with quite complex scenarios. Entertainment.Chatbots amuse people by giving them funny tips, they also help kill time when they have nothing to do. Artificial intelligence is progressing rapidly and gaining traction with companies as they convert more traffic into customers. In the context of eCommerce, predictive forecasting is being used in many ways – for accurate product procurement, to deliver personalized content, to predict demand and price fluctuations, etc.. By building an emotional connection with your users that’s as authentic as the sales it’ll drive.

Use AI-powered conversational software to increase conversion

As you may know, an inbox full of generic “missed sales call” alerts isn’t particularly helpful. That’s why Invoca’s solution uses digital intent data and IVR press data to create a list of the calls that were most likely to be sales opportunities. Your agents can then re-engage your highest value missed calls first, saving them time and ensuring their follow-ups make the biggest possible impact. Conversation intelligence is often used in industries that deal in high-stakes purchases, such as automotive, financial services, healthcare, home services, insurance, retail, telecom, and travel. Customers considering these kinds of products and services are likely to call during the buying journey to ask specific questions and get reassurance from a live agent.

Impact of Conversational AI in Customer Engagement.

Chatbots can be used in marketing to relieve the pressure on customer-facing staff by automatically resolving queries at all hours of the day. The algorithm’s output is regularly improved and refined using critical lead generation data collected throughout the process. It’s a fantastic method to broaden your reach and directly engage with your audience. However, if you boost your search engine exposure, you’ll be able to get more qualified leads for your small business. Search engine optimization provides a necessary means of getting more customers for a business. If you do not appropriately rank on the search engine results page, your audience will only visit competing sites.

  • This way, the customer support team is free of the monotony of routine questions and has more time to deal with customers who truly need their help.
  • And if your bot can’t handle a specific query, a human can take over the conversation so your users are always covered.
  • A behavior analytics tool on an e-commerce website will help you understand the behavior of the target audience on the website.
  • The information obtained by your bot can also assist you in better understanding your target audience and provide insight into what they want.
  • B2B organizations can expect a bright future with various benefits and opportunities AI-powered chatbots provide.
  • Many companies make the mistake of sending prospects to their homepage.

Keeping the menu on your landing page may lead to people browsing other pages instead of taking your intended action. Furthermore, Slideshare offers premium features to incorporate an email opt-in into Use AI-powered conversational software to increase conversion your presentation. Many companies believe that they can only use email marketing to communicate with their current customers. But email can be a fantastic way to develop and nurture new leads.


Acting fast is often the difference between a sale or no sale, and no-code platforms are making the ability to adopt tools such as these easier, quicker, and cheaper. Having a chatbot builder which can reply instantly, is available 24/7, and can be programmed with hundreds of response layers is a no-brainer. Unlike what people think about AI, it’s not going to take our jobs ( the truth is that it’ll take some) or possibly destroy our world. If you are not using chat bots to boost your conversion, you know you are leaving a lot of the table.

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